Dec 04 2008
Keeping Up Business Momentum During The Winter Season
I don’t know about you, but once winter weather sets in, I have the urge to head to the Appalachians, sit around a campfire and sip cocoa with my family. It’s a bit harder for many of us to focus on business at this busy time of year.
What about you?
Here are a few ideas that will help you keep the momentum going in your business even while you play a little bit.
Blog When Nobody’s Home
Just because you are out playing doesn’t mean your blog has to shut down. You can schedule blog posts in advance. Write a bunch of them and have one a day published automatically.
Keep In Touch With Subscribers
Most newsletter management systems allow you to schedule broadcasts. If yours doesn’t, get a new one! I use Aweber and highly recommend it.
Load up your autoresponder with informative emails to keep selling your product for you. This also keeps your customers and subscribers from forgetting about your offerings.
Invest In Strategic Advertising
Many types of online advertising are free, but don’t overlook solid, strategic paid advertising opportunities. Putting a few dollars towards well thought out ads can bring you new business while you do other things. It’s a smart investment.
Get Others to Publish You
If you’re doing article marketing (and you are, aren’t you?!), why not have an article distribution service like iSnare send out several of your articles to thousands of publishers?
While you’re away from your computer, other people are adding your articles to their sites and getting you additional traffic, search engine rankings and expert status. It feels really nice to log into your email program and have dozens of emails saying: “We have published your article here...”
The same applies to press releases. Craft an informative release and send it out to media outlets that reach your target market.
One of the wonderful things about an Internet business is the ability to create passive income. If you set things up properly, you should be able to get away with playing a little and still earn money.
Now, enjoy that hot cocoa.