By Audrey Burton

Small business owners attend networking events to get clients. Much of the time, it doesn’t work the way they anticipated, and they often give up before really determining why it didn’t work. They move to a different group and are destined to repeat the same mistakes.

First of all, let’s talk about networking basics. In order to get the maximum bang for your networking buck, join a group where your target market gathers and keep showing up. That means to go to every event you can possibly attend over and over so you can build relationships with the other members and they grow to trust you. You are not just looking to get clients directly from the group though; you want them to refer others to you, so that relationship is very important. Also, you need to stick with it for at least several months (depending on the frequency of the meetings), bringing the same consistent message. Continue Reading »

By Sri Dasgupta

“How do I connect with someone quickly?”

This may seem like a simple question, but it’s actually a little more complex — and perhaps you know that already. When I work privately with clients on such a topic, it takes a few months!

Still, here are two steps you can take right away, to connect quickly with someone, no matter what the situation.

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By Minesh Baxi

Use these 10 questions to determine how focused you are on Networking

1. I have at least 400 people in my network who receive information from me at least once a month
2. I have a compelling 30-second commercial
3. I focus more on selling through my relationships than on selling to people directly
4. I have marketing materials like business cards, brochures and a website, which showcase my expertise. They have a clear, attention getting headline, bulleted points about what I can do for my clients and a low risk, irresistible offer

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By Biba Pedron

Networking is my favorite, low-cost marketing tool. However, a large number of people often find it a challenge to get results and turn prospects into clients, simply by networking.

So here is another very effective marketing tool that requires no skills, can be applied to your business immediately and will help you to gain many new clients.

Simply get testimonials from your current clients!

Testimonials from satisfied customers are typically the best way to promote your business. And it doesn’t cost you a thing. So, stop selling and let your clients and raving fans do it for you. Continue Reading »